To the Editor:
This is in response to "Customer satisfaction with autos down for first time in 2 years, report says" (autonews.com, Aug. 27).
Customers are fed up with surveys. After they buy a car they get called by the dealer, then they get called by the manufacturer, then they receive a survey from the manufacturer, then they receive a survey from J.D. Power, and on and on.
Surveys once were helpful, but they have become too invasive. If our dealerships get poor survey ratings because customers state they are tired of receiving surveys, the manufacturers will count that against us.
If the industry is going to keep surveys, let's make them short and to the point.
First question: Would you buy again from this dealership and recommend it to others? If the answer is yes, the survey is over.
All successful dealerships strive to keep their customers happy. If they don't, they will not succeed.
You can tell a dealership that is doing a great job. It has a strong market share and it is profitable. I do not need the factory harassing my customers, and that is what surveys are doing today.
Vaden Automotive Group