For more than a year, Volvo's U.S. sales arm and its dealers pressed executives in Sweden to reverse a decision not to sell the V60 station wagon in the United States. They got their way, and the V60 will debut here in January.
Now Tassos Panas, head of marketing and product development at Volvo Cars of North America, says he'll spend the next year lobbying for the smaller V40 five-door, too.
"The V40 is a great small vehicle, and we would love to have it here," Panas said. "It is not currently in our plan but that does not stop me. I am constantly talking about making that a reality."
Part of the problem is that the V40, which went on sale in Europe last year, is not homologated for the United States. "That is one of the significant hurdles," he said.
The V40 replaced the V50 station wagon and S40 sedan in Volvo's European lineup. It competes with the BMW 1 series and the Audi A3. The V40 uses a Ford platform but the next generation, due in four to five years, will use a modular compact platform being jointly developed with Zhejiang Geely Holding Group Co., Volvo's Chinese parent.