Kerry Cave, digital director of Hennessy Automobile Cos. in Atlanta, was quick to sign up the group's two Lexus stores for a new Web site provider made available by Lexus.
Cave said he has had good success using VinSolutions in the past for customer-retention software so he wanted to give the vendor a chance at hosting the two stores' Web sites.
Lexus' second Web-site provider, being tested at about 10 stores in a pilot, is part of a trend. Several automakers are heeding their dealers' desire for more choice in online vendors.
Lexus, Cave said, deserves credit for listening to its dealers and presenting a choice for a critical store application dominated at the brand for years by vendor Cobalt. The pilot, he said, is running until October and includes Hennessy Lexus of Atlanta and Hennessy Lexus of Gwinnett in Duluth.
"It was time to see what is available out there," said Cave, who directs digital strategy for 11 stores in the Hennessy group; brands include Land Rover, Jaguar, Porsche, Rolls-Royce, Mazda, Buick and GMC.
Lexus confirmed the pilot but declined to give details.