Hot sales of the Forester, Outback and Impreza will likely push Subaru's U.S. sales to a record 400,000 units this year.
Driving the message of one of the industry's hottest brands is Dean Evans, Subaru's chief marketing officer.
Evans will be on a panel of speakers who will outline their visions at the second annual Automotive News New York marketing seminar Sept. 18 at the Marriott Marquis.
Evans, who will mark his two-year anniversary with Subaru in September, has 25 years in the automotive business -- at least half on the digital side of marketing.
While with Subaru, Evans has pushed the brand into new areas of digital marketing, lead generation and optimization of searches.
He previously led marketing at Dealer.com and had e-business roles for Jaguar, Land Rover and Aston Martin when the brands were part of Ford Motor Co.
Evans will be joined by Brian Smith, vice president of marketing for Lexus, Kim McCullough, brand vice president of Land Rover North America, and Susie Rossick, senior manager for Honda and Acura regional marketing.
The theme of the seminar is "Marketing's New Mix: Mastering the Message." Presentations will be followed by a panel discussion.
The lunch program will focus on the proliferation of social media, the resurgence of advertising in network TV and the challenge of balancing new media with traditional forms of advertising.
A reception begins at 11:30 a.m., and lunch will be served at 12:30 p.m.