TRAVERSE CITY, Mich. -- Why are automakers so eager to offer the latest music, navigation and other infotainment features to consumers?
First, the obvious: Motorists want them. But in addition, data collected from infotainment services might generate significant revenue, said Andreas Mai, a director of product management at Cisco Systems Inc.
Data harvested from an infotainment system reveals a motorist's usage patterns, such as which radio stations he listens to, how he uses his onboard navigator, how he drives his car and where he parks it.
Mai estimated that data from one car's infotainment system could generate a total of $1,400 a year in revenue and savings for the motorist, app developers, automakers and dealerships.
For instance, a motorist could save money by spending less time in traffic jams. App developers could earn revenue by providing traffic guidance and parking information.