Despite strong profits and share growth, Ford hit turbulence as it introduced new technology and vehicles.
January 2010: CEO Alan Mulally announces plans for MyLincoln Touch to debut that summer on the 2011 Lincoln MX; Ford vehicles to follow.
December 2010: Ford acknowledges customer problems with MyFord Touch.
August 2010: Consumer Reports calls MyFord Touch "a complicated distraction," declines to recommend Ford Edge and Lincoln MKX.
January 2011: Ford brand drops to 23rd, from 5th, in the J.D. Power and Associates Initial Quality Study; Lincoln drops to 17th, from 8th.
June 2011: Transmission failures, shifting problems force a recall and modifications to PowerShift transmission.