Porsche's goal of surpassing annual vehicle sales of 200,000 will be reached up to four years ahead of schedule and the brand will become even more profitable now that it's part of the Volkswagen Group, analysts predict.
The key reason for both is the arrival next year of the Macan compact premium SUV. IHS Automotive predicts Porsche will sell 63,000 Macans in 2014. "We are forecasting that the Macan will become Porsche's best-selling model," Tim Urquart, senior analyst at IHS Automotive, said.
Last year Porsche sold 143,096 cars. With the forecast additional Macan volume in 2014, the brand's sales would easily top 200,000, a level it has said it aims to reach by 2018. Macan production starts in December.
The 200,000-unit target is Porsche's contribution to parent VW Group's Strategy 2018 plan. VW Group's ultimate goal is for combined global sales of 10 million vehicles by 2018 for all its brands.
Porsche sales and marketing boss Bernhard Maier said IHS's first-year sales prediction for the Macan is too high. "We will not offer that many in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe.
That means lower-priced Macans won't be available at launch. The Macan is likely to overtake the brand's current best-seller, the more expensive and larger Cayenne SUV, which accounted for a little more than half of Porsche's global sales last year.