Infiniti will unveil a new compact luxury model targeting younger buyers next month at the Frankfurt auto show.
The concept car's name -- Q30 -- indicates the vehicle will be marketed and priced below the brand's smallest current model, the entry-level Q50 luxury sedan, which went on sale in the United States this week.
The company, without tipping its hand on details, said today the concept car will propose "innovative materials" to appeal to a "new generation of premium customers."
Infiniti sources have signaled for more than a year that a new model is coming for an untapped lower-entry segment at Infiniti.
BMW, Mercedes-Benz, Audi and other luxury brands are targeting smaller vehicle segments to add sales volume, and because of shifting consumer preferences and more stringent fuel economy requirements by governments worldwide.
Since he took over the brand's leadership last year, Infiniti global president Johan de Nysschen has made it clear that he wants to simultaneously push new product development below and above Infiniti's current product lineup.
"This Infiniti Q30 Concept is a prelude to the product portfolio expansion which underpins our aggressive global growth strategy," de Nysschen said in a statement. "In our quest to appeal to the modern, young-minded premium customer, the Infiniti Q30 Concept has a distinctive style and reaches new levels of product quality."
Infiniti, Nissan Motor Co.'s luxury brand, has revamped its product development plans in recent months.
De Nysschen recently postponed the introduction of a long-planned electric luxury sedan -- the LE -- saying that it must wait an indefinite amount of time for a new generation of wireless battery-charging technology.
He has also stated that higher-end models will be developed above the brand's current M flagship sedan.
The company is renaming all of its models around the world.
Infiniti plans to use Q as the prefix for all cars and QX as the prefix for all crossovers and SUVs. The Q50 is a replacement for the G37.
But the company said this week that it has decided to continue building and selling the G side-by-side with the new Q50 -- through mid-2015 -- as a lower-cost alternative.
"It creates room to strategically offer the repositioned G37 at the lower end of the near luxury segment in addition to the higher-positioned Q50," Infiniti Americas Vice President Ben Poore said in a statement explaining the move.
"The two vehicles aim at different market segments and allow us to serve different customer needs."