As head of marketing for Lexus, Brian Smith is the point person for the brand's initiative to increase U.S. sales to nearly 270,000 this year, an 11 percent increase over the 244,166 vehicles sold in 2012.
Smith will be among a panel of speakers who will outline their marketing vision during the second annual Automotive News New York marketing seminar Sept. 18 at the Marriott Marquis in New York.
Smith is responsible for all Lexus marketing activities, including advertising, marketing and life-cycle strategy. Since joining Toyota Motor Sales in 1982, Smith has held many positions, including vice president of Lexus sales and dealer development, where he oversaw all activities in the sales, distribution, certified-used and market-representation departments.
Smith will be joined in New York by Kim McCullough, brand vice president of Land Rover North America, and Susie Rossick, senior manager for Honda and Acura regional marketing.
The theme of the seminar is "Marketing's New Mix: Mastering the Message." Presentations will be followed by a panel discussion.
The lunch program will focus on the proliferation of social media, the resurgence of advertising in network TV and the challenge of balancing new media with traditional forms of advertising.
A reception begins at 11:30 a.m., and lunch will be served at 12:30 p.m.