BMW of North America says it has no timetable for naming a new chief marketing officer after shifting Dan Creed to a key regional post.
"The decision could take a few months," BMW spokesman Dirk Arnold said.
Creed, who headed BMW marketing for the past three years, will become vice president of BMW's Eastern region Sept. 1. It is BMW's largest U.S. region, with sales of about 100,000 vehicles annually. Last year, BMW sold 281,460 vehicles in the United States.
While Creed was head of marketing, BMW overtook Lexus to become the top-selling luxury brand in the United States for the past two years.
Creed succeeded Jack Pitney, who died in August 2010 in a tractor accident on his farm at age 47. The death occurred six days before Pitney was scheduled to take over as Eastern region chief.