DETROIT -- General Motors fired Cadillac's head of U.S. sales last week for violating company policy.
Chase Hawkins was appointed in June 2012 as vice president of U.S. sales and service for Cadillac. His dismissal was "effective immediately due to a violation of policy," GM spokesman David Caldwell said, declining to provide specifics.
A replacement will be named "fairly soon," the spokesman said.
Hawkins, a 44-year-old from South Africa, got the top sales job as part of a shuffle of GM's U.S. sales executives. He recently began reporting to Bob Ferguson, global vice president for Cadillac.
In a brief phone interview, Hawkins said the matter was "more of a personal issue than a company violation." He declined to elaborate.
Hawkins had worked for GM since 1996, including sales and marketing assignments in the Middle East, South Africa and Mexico. Before getting the top U.S. sales job at Cadillac in 2012, he oversaw 168 Cadillac dealerships as the brand's regional director of sales and service for the Northeast.
His firing comes amid a surge in Cadillac's U.S. sales, which were up 33 percent through June, the sharpest gain of any U.S. brand.
Earlier this year, Hawkins and other Cadillac executives gave dealers an ambitious target of 35 percent growth in retail sales for the year.
Carl Sewell, co-chairman of the Cadillac National Dealer Council and owner of Sewell Automotive Cos. of Dallas, which owns four Cadillac stores in Texas, declined to comment on Hawkins' departure. Sewell said Cadillac dealers are pleased with the brand's direction under Ferguson, who was appointed in October.
Sewell said, "Bob has been doing a great job, and Cadillac has a lot of momentum right now."