LONDON -- Jaguar will launch new entry level models likely to be all-aluminum, according to media reports.
The range will include a compact sedan, a wagon and a crossover SUV, the Financial Times reported today. "This is a massive leap forward for Jaguar. It's the big investment that the brand desperately needs," the paper quoted a source as saying.
The new cars will go on sale in the second half of 2015, Reuters also reported today, citing sources close to the company.
The Jaguars would rival cars such as the BMW 3 series and Mercedes C class.
"It's a logical idea to use the momentum from Land Rover and expand the Jaguar range," said IHS Automotive research director Christoph Stuermer. "Jaguar is less than half the size of Land Rover so they need to do something, plus investors will like a move downscale."
The cheaper versions of Land Rover's Evoque small SUV and Freelander are currently among Jaguar Land Rover's top-selling models.
The new Jaguars will be built on production lines previously used to make Land Rover vehicles which are currently being modified at Jaguar Land Rover's plant in Solihull, central England, one of the Reuters sources said.
The range is likely to have an all-aluminum construction as used for the recent Jaguar XJ model. Jaguar Land Rover last year signed a deal with a Saudi Arabian firm to buy aluminum from one of the world's largest aluminum smelters.
Jaguar Land Rover said earlier this year it planned to invest 2.75 billion pounds ($4.23 billion) each year for the next four years on new products and production facilities.