MIAMI BEACH, Fla. -- General Motors wants to add 18 minority-owned dealerships by year end and has 45 candidates waiting in the wings, GM North America President Mark Reuss said.
The company has added seven minority-owned stores this year and is aiming for 25.
"That's the goal, but I can't guarantee it," Reuss said.
He and Hyundai Motor America CEO John Krafcik fielded pointed questions last week during a panel discussion about diversity in the auto industry at the National Association of Minority Automobile Dealers' annual conference here.
Asked if the 45 minority candidates had worked at or owned dealerships, Reuss said, "Some have and some haven't. The devil is in the detail [of how] to get these people in."
Reuss said GM, through its Motors Holding unit that invests in dealerships with qualified dealers that lack the capital, has "the ability to capitalize different risk profiles of people to enable them."