He has moved the store from Riedering in southernmost Bavaria to a location near Munich -- on the site of a service center for high-end cars that he also controls.
Pischetsrieder was CEO at BMW from 1993 to 1998. He headed the VW Group from 2002 until supervisory board chairman Ferdinand Piech replaced him with Martin Winterkorn in 2007.
The bearded Bavarian was one CEO who did not feign his love of classic cars. A great uncle, Alec Issigonis, created the original Mini and while at the helm of BMW Pischetsrieder acquired Rolls-Royce. But the one bit of lofty-car lore usually associated with Pischetsrieder was totaling a $1 million McLaren F1 after driving it off the road into the woods near Munich in 1995.