DETROIT -- An executive with broad automotive experience has been tapped as the new president of Team Detroit, Ford's advertising and marketing agency.
The move, effective Aug. 1, will put David Murphy in charge of Team Detroit's U.S. account with Ford.
In prior career stops, Murphy headed the Los Angeles office of Saatchi & Saatchi, which handles the Toyota account and managed Young & Rubicam Brands in Southern California, handling work for Ford, Jaguar and Land Rover.
Team Detroit -- owned by British conglomerate WPP -- is the largest agency of Global Team Ford, which has outlets representing Ford and Lincoln in London; Shanghai; Sao Paulo, Brazil; and New York.
Murphy joins Team Detroit from WikiBranding, a marketing consultancy he founded in 2007.
Murphy will report to Mark La-Neve, COO of Global Team Ford. LaNeve's influence over Ford's ad strategy has grown since he arrived last August. LaNeve is the former top North American marketer at General Motors and former head of Cadillac.
LaNeve's boss is Team Detroit CEO Satish Korde, the agency's senior executive.
Murphy takes over the roles previously split by Paul Venn and Mike Bentley as agency co-presidents. They remain with the agency, reporting to LaNeve, but now on global Ford work, said Debbie Frakes, a Team Detroit senior vice president, via e-mail.
Bill Shea and Bradford Wernle contributed to this report