The top seven automakers in the U.S. market slightly reduced their dependence on fleet sales in the first half of the year.
Fleet volume rose 5 percent compared with the first six months of 2012, according to industry sources. Retail sales of light vehicles increased 8 percent in the period.
But fleet sales strategies among carmakers were mixed in the first half. Hyundai-Kia shifted volume to fleets to offset sagging retail results, while General Motors and Chrysler Group cut their fleet dependence as sales through dealers jumped.
Combined Hyundai and Kia retail sales fell 8 percent in the first half. But with 66 percent more fleet sales, net sales declined only 1 percent to 638,400 units.
The reverse was true at GM and Chrysler.
In the first six months, GM boosted retail volume 11 percent to 1.04 million units while fleet operations were just 1 percent higher at 376,200. That dropped fleet to 26 percent of total sales from 28 percent through the first half of 2012.
Chrysler's retail sales jumped 15 percent, while fleet fell 6 percent. And fleet declined to 25 percent of Chrysler's product mix from 29 percent.
Ford Motor Co. grew in both areas in June, with fleet up 14 percent and retail 13 percent higher. In the first half, Ford's retail sales rose 15 percent and fleet 10 percent.
With a truck-heavy product mix and a big commitment to commercial fleet operations, Ford is traditionally the U.S. industry's fleet leader. The company's fleet mix dropped a point to 32 percent of total sales in the first half.
Among the seven automakers, first-half retail volume rose to 80 percent of total sales from 79 percent a year earlier.