MUMBAI (Bloomberg) -- Nissan Motor Co. today unveiled the Go five-door hatchback, the first model under the revived Datsun brand.
The Go will go on sale in India early next year, followed by Russia, South Africa and Indonesia within two years.
Nissan CEO Carlos Ghosn unveiled the Go at an event in New Delhi as part of the company's push to target the growing middle classes in emerging markets. He did not disclose the car's pricing but said it will be under 400,000 rupees ($6,700).
Ghosn said the brand will "contribute significantly" to Nissan's expansion in high-growth markets.
The front-wheel drive hatchback will come with a 1.2 -liter engine paired with a five-speed manual transmission, Nissan said in a statement.
In developing economies such as India, Russia and Indonesia, Nissan doesn't offer passenger vehicles in the lowest price ranges, which account for about 40 percent of the market, Ghosn has said.
Datsun will target first-time buyers upgrading from motorcycles or used cars, allowing the automaker to reach a new market segment.
Ghosn will have to overcome an initial lack of brand recognition for the Datsun among consumers in emerging markets, where the automaker is pushing to gain more sales from first-time buyers. Reviving the Datsun name, even if it's unfamiliar to consumers in emerging markets, beats starting a new brand, he said.