David Murphy has been tapped as the new president of Team Detroit, Ford's advertising and marketing agency.
The move, effective Aug. 1, will put Murphy in charge of Team Detroit's U.S. account with Ford.
Team Detroit -- owned by British conglomerate WPP -- is the largest agency of Global Team Ford, which has outlets representing Ford and Lincoln in London, Shanghai, China, Sao Paulo, Brazil and New York.
Murphy joins Team Detroit from WikiBranding, a marketing consultancy he founded in 2007. He also co-founded Barrie D'Rozario Murphy.
Prior to Barrie D'Rozario Murphy, Murphy served as president of Saatchi & Saatchi in Los Angeles, North American managing partner for Young & Rubicam in Irvine, Calif., marketing communications director for Aetna Healthcare and worldwide client service director at Ogilvy & Mather in New York.
Murphy will report to Mark LaNeve, COO of Global Team Ford. LaNeve's influence over Ford's ad strategy has grown since he arrived last August as COO. LaNeve is the former top North American marketer at General Motors and former head of Cadillac. He joined Global Team Ford in April.
"David will be a valuable addition to our team, as we build a global marketing enterprise to align and serve the Ford business and brands," LaNeve said in a statement. "Ford's marketplace success continues to grow around the world, and we are committed to adding top-notch talent and resources to support that growth."
LaNeve's boss is Team Detroit CEO Satish Korde, the agency's senior executive.
Murphy takes over the roles previously split by agency co-presidents Paul Venn and Mike Bentley.
They remain with the agency, reporting to LaNeve, but now on global Ford work rather than just North America, said Debbie Frakes, a Team Detroit senior vice president, via email.
In the first quarter of 2013, Ford spent more than $23 million on spot television commercials alone in the U.S., according to Television Bureau of Advertising Inc., using Kantar Media data.
The automaker spent $280.3 million in the first quarter on measured media overall, according to Kantar. It spent $2.2 billion on marketing in 2012, making it the sixth-largest U.S. advertising last year.
Team Detroit's major non-Ford accounts include Detroit-based software maker Compuware Corp., Marysville, Ohio-based Scotts Miracle-Gro Co.'s lawn and garden brands, Englewood, Colo.-based sporting goods retailer The Sports Authority, Milwaukee-based Johnson Controls Inc., and Warren, Mich.-based sporting goods firm Warrior Sports.
WPP is the world's largest advertising agency holding company with $16.4 billion in 2012 revenue, including $5.2 billion in U.S. revenue, according to Advertising Age, an affiliate of Automotive News.
Bill Shea of Crain's Detroit Business and Bradford Wernle of Automotive News contributed to this report.