Here's a highlight from last month's Automotive News F&I Week. Replays of all six Webinars from the online conference are available for free at fandiweek.com.
Hint for selling F&I to Gen Y
The tip: Dealerships that don’t present F&I menus and discuss monthly car payments and interest rates online can turn off Gen Y shoppers before they ever set foot in the store.
The quote: “With Gen Y, the last thing they want when they come into the dealership is to play the nutshell game. ... A lot of people are convinced there’s no way to be upfront and honest and maximize profitability, but you can. In fact, our jobs depend on it.”
The speaker: Rebecca Chernek, president, Chernek Consulting
-- Jim Henry
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