The Datsun brand returns -- to emerging markets, at least.
Nissan Motor Co. released sketches of the first car in the newly revived Datsun lineup, which goes on sale in 2014. The car is scheduled to be unveiled in New Delhi on July 15.
Datsun vehicles initially will be sold in India, Indonesia, Russia and South Africa, with the cars tweaked for and built in each of those markets.
Although some observers expected Datsuns to be priced as entry-level alternatives to Nissans, the automaker says Datsun won't be a bargain-basement brand. Instead, Vincent Chobee, head of Datsun, says the cars will be "specifically developed for the emerging and ambitious new middle class in high-growth markets."
Nissan says it has no plans to reintroduce Datsun to the United States. Nissan stopped selling Datsuns here in 1984.
-- James B. Treece