NASHVILLE -- Nissan Motor Co., aiming to boost its U.S. market share and increase North American production, plans to add 900 workers at its assembly operations in Smyrna, Tenn.
The plant added 810 employees last fall. The next increase will put the plant at well over 7,000 workers, according to the company.
Nissan began recruiting in early June and hopes to have all 900 workers hired and trained in time for the launch of the redesigned Rogue crossover this fall.
Plans to move the Rogue from a Japanese assembly plant to Smyrna were announced more than a year ago. It is one of four vehicles that Nissan has added to its U.S. production plans since January.
Nissan shifted output of the electric Leaf from Japan to Smyrna in January. It is adding Sentra output in Canton, Miss., to supplement Sentra production in Mexico. And it is preparing to shift assembly of the Murano crossover from Japan to Canton next year.
Nissan began beefing up North American sourcing in 2011, with additional plans to increase U.S. powertrain and parts sourcing.
In the past 24 months the company has hired 6,000 U.S. assembly plant employees, including the addition of third shifts in Smyrna and Canton.
Nissan manufacturing spokesman Justin Saia says the build-up is requiring hiring in all areas.
"We are looking to fill long-term, full-time positions," he says. "Positions include assembly line and production, material handling, industrial maintenance, tool and die maker and warehouse and production support."
Nissan and the Infiniti brand set a U.S. sales record of 1.14 million units in 2012.
The company aims to capture 10 percent of the U.S. market by 2017 or sooner, up from 7.1 percent at the end of 2012. To reach the target, Nissan plans to increase availability of key products, including the Versa, Altima, Pathfinder and Rogue.
Later this year Nissan will open a plant in Aguascalientes, Mexico. The first phase of that project will boost Versa output.