The Ford brand has discontinued the high-end Harley-Davidson edition of its F-series pickup.
"We don't have plans for one at the moment," said Doug Scott, Ford Motor Co.'s truck marketing manager. "We've got 10 models including a brand-new Limited Model, which was new for 2013. We feel like we've got the market really well covered."
Ford introduced its Harley-Davidson special edition in 1999 and continued it through the 2012 model year. But the Harley-Davidson model typically accounted for only 1 to 2 percent of Ford's F-150 mix, Scott said.
Sales of the top-of-the-line Platinum version of the Super Duty pickup, introduced in 2009, have exceeded expectations, he said.
A Harley-Davidson spokesman did not return calls requesting comment.
Beau Smith, chairman of the Ford National Dealer Council and co-owner of Sill-TerHar Motors, with Ford and Lincoln franchises in Broomfield, Colo., said the Harley-Davidson edition pickups accounted for only a small part of his volume.
"With the introduction of Platinum and Raptor it was not a high-volume or high-turn vehicle for us. It won't be missed," he said.
Martin Gubbels, owner of Big Sky Ford-Lincoln in Torrington, Wyo., praised Ford's decision to drop the Harley-Davidson affiliation as "a smart business move," because getting rid of such low-volume niche models will "simplify the ordering system."