Things are A-OK at CFE after its courtroom TKO of BMF.
The two suppliers -- Carl Foltz's CFE Racing of suburban Detroit and BMF Wheels of Orange, Calif. -- tangled in federal court in Detroit over use of the BMF name. For years, Foltz had been making a line of BMF cylinder heads; five years ago, BMF began marketing BMF performance wheels.
Last week a federal court jury concluded consumers might be confused. No damages were awarded, but the verdict clears the way for CFE to ask the court to order that BMF stop using the name. CFE's lawyer says Foltz has wanted to expand CFE's BMF performance line but was reluctant to do so until the court case was resolved.
A side issue was the precise meaning of "BMF." CFE said it didn't really mean anything, although some customers say it stands for "By Mr. Foltz." BMF says it adopted the name after an exec saw it emblazoned on a wallet. During the trial, BMF Wheels owner Brock Weld showed the jury his own billfold, which featured the not-printable-here phrase "Bad Mother F--."