DETROIT -- Chrysler Group plans to reduce the number of factory options available on vehicles over the next two model years after a pilot program showed that such limits didn't harm sales, dealers said.
The result will be fewer available options for consumers but greater manufacturing and ordering efficiencies and better quality, dealers on the Chrysler National Dealer Council were told this month.
A Chrysler spokesman declined to discuss the changes last week.
Chrysler experimented regionally this year by limiting the ways three vehicles -- the 2013 Dodge Dart and Journey and the 2013 Chrysler Town & Country minivan -- were configured by dealers during ordering.
Option packages were unchanged, but the number of stand-alone options was reduced. The simplified ordering did not cut sales of the vehicles in regions with the limits, dealers were told.