Chevrolet, General Motors' best-selling brand globally, is falling further behind rivals in Europe as the region's buyers turn their backs on the marque's aging products.
Chevrolet is positioned as a value brand in Europe and its Spark/Matiz minicar and Aveo subcompact account for almost half of the brand's volume.
As Europe plunges deeper into economic crisis, car buyers increasingly are turning to affordable smaller vehicles, a trend that should help Chevrolet.
But it isn't.
In the first four months of this year, sales of the Spark/Matiz declined 37 percent to 12,245 units from the same period of last year, according to figures from JATO Dynamics. The Aveo declined 44 percent to 10,235 in the same period.
Steep declines of Chevrolet's best-selling models in Europe pushed down the brand's sales in the region 33 percent to 45,706 in a total market down 7 percent, according to ACEA, the European industry trade group. Chevy's market share was 1.1 percent, down from 1.5 percent during the same period last year.