Thanks to Acura, Jerry Seinfeld's Web series, "Comedians in Cars Getting Coffee," is returning for 24 new episodes starting June 13. Acura has signed on as exclusive sponsor and will use the series for product placement.
The premise: Seinfeld borrows someone's classic car and invites a comedian out for coffee. He picks up the comedian in the old car, usually in New York or Los Angeles, and they drive to the coffee shop, talking about old cars, comedy and life.
Seinfeld's old buddies from his 1989-98 sit com, Michael Richards and Larry David, as well as Mel Brooks, Colin, Quinn, Carl Reiner, Alec Baldwin and Ricky Gervais have been guests. Seinfield picked up Gervais in an ice-blue mint-condition 1967 Austin Healey 3000, the first time the British comedian had ever been in one.
As they are tooling around Manhattan on the way to the coffee shop, Seinfeld asks Gervais what he thinks of the Healey.
"It's a death trap."
"It is," Seinfeld replies.
"There's no way there's an airbag in there," Gervais says, pointing to the Healey's metal dash. "There is," Seinfeld says. "But you have to blow it up."
Other cars featured have been an unrestored 1962 Volkswagen split-window bus, a 1960 Rolls-Royce Silver Cloud II, a 1970 Mercedes-Benz 280 SL, a 1963 Volkswagen Karmann Ghia and a 1976 Triumph TR6.
"We love Jerry's unconventional fan-first approach of creating great content and trusting the right people will find it," said Mike Accavitti, Acura's senior vice president of auto operations.
To see an episode, go to autonews.com/coffee.