"In the first big test of its push for sharper styling, Toyota Motor Corp. revealed a redesign of its top-selling Corolla with knife-edge creases, a gaping, trapezoidal grille and a sports sedan slant. The new look is aimed at adding a dash of style to the compact car, without dramatic changes that could alienate mainstream customers. The new Corolla takes its cues from Honda Motor Co.'s Civic, which outsold Corolla in the U.S. last year, and Ford Motor Co.'s Focus, which is swiping market share from Toyota in the U.S. and abroad. While Toyota President Akio Toyoda is pushing his designers to move away from the staid styling derided by critics, the new Corolla is a modest step in that direction. The car is carefully calibrated to appeal to loyalists and the style-conscious by offering improved fuel economy and a less-edgy design than the Furia concept car Toyota showed in January."
-- Alan Ohnsman of Bloomberg