WOODCLIFF LAKE, NJ, May 30, 2013 – As BMW Group Financial Services approaches its 20th anniversary of conducting business in the United States, The Group has achieved another milestone by surpassing more than 1 million customers for the first time in the company’s history, demonstrating the important role BMW Group Financial Services fulfills within the entire BMW Group.
According to Ed Robinson, President and Chief Executive Officer for BMW Group Financial Services, one of our core objectives is to always achieve the highest level of customer satisfaction which in turn will drive increased customer retention.
“We are now turning more than 1 million customers into fans for BMW Group Financial Services,” said Robinson. “Our success has largely been driven by the premium level of customer service provided by our associates and the convenience and efficiency offered to our customers through such enhancements as eContracting.”
Robinson noted that the company has become a leader in the use of technology to enhance the customer experience. The use of an iPad to submit credit applications, eContracting and Dealer Self Inspect via iPad, have been developed to enhance the interaction with the customer rather than replace the personal interface.
“Whether it’s giving our customers more ways to protect their vehicle, providing them with easy and convenient payment options or helping to streamline the transition to their next BMW, it’s our job to make sure they get everything a true fan expects,” Robinson concluded.
Providing consistently high levels of customer satisfaction has been the foundation behind the phenomenal growth realized by BMW Group Financial Services over the last 20 years.
About BMW Group Financial Services
BMW Group Financial Services was established in the U.S. in 1992 to support the sales and marketing of BMW products. Since then, the Group has expanded to provide service to markets in multiple countries and continues to evolve beyond its role as a captive finance unit.
BMW Group Financial Services offers a wide range of leasing, retail and commercial financing and banking products tailored to meet the needs of the BMW customer. The Group also provides financing to BMW dealers for expanding dealership capabilities and enhancing overall operations. With more than $34 billion in serviced assets and 1,000,000 automotive lending customers across the U.S., Canada and Mexico, BMW Group Financial Services finances almost three-quarters of the BMWs sold or leased in North America. BMW Group Financial Services employs more than 800 people, including consultants and temporary workers, most of whom are located in the Hilliard, Ohio, Regional Service Center, which serves the U.S., Canada and Mexico.
In 2001, the MINI Financial Services division was established to provide support for the brand’s dealers and its customers by offering financing and leasing options and branded financial services products. Alphera Financial Services was established in 2006 to provide financial services to multi-brand dealers.
BMW Group Financial Services also offers credit card products through its subsidiary, the BMW Bank of North America. up2drive.com is a division of BMW Bank of North America, a wholly-owned subsidiary of BMW Financial Services NA, LLC. BMW Insurance Agency, Inc., a property and casualty producer, is also part of BMW Group Financial Services.