Free maintenance, largely the domain of luxury brands, is trickling down to some mass-market brands.
General Motors recently began including routine, scheduled maintenance for two years or 24,000 miles on sales of all Chevrolet Silverado and GMC Sierra 1500 models, making permanent what had been a one-month promotion.
Buyers of the Kia Cadenza, the brand's flagship sedan that was launched in April, will get complimentary scheduled service for three years or 37,500 miles.
Those brands join Volkswagen and Toyota, which a few years ago began offering the perk across their lineups. VW's Carefree Maintenance offers free routine service for three years or 36,000 miles in a bid to combat its reputation for costly repairs.
Toyota offers complimentary maintenance and roadside assistance for two years or 25,000 miles under its Toyota Care program.
The proliferation of free maintenance among volume brands underscores automakers' sharper focus on customer retention. Free oil changes, tire rotations and inspections get customers into the habit of returning to the dealership during the warranty period and beyond. And it serves as a low-cost incentive for the factory that dealership salespeople can use in the sales pitch.