Cadillac makes cover of Bergdorf Goodman Magazine
Cadillac, building on its U.S. sales growth this year, is expecting a glitzy marketing boost from the fashion world this week.
Several Cadillac vehicles are being featured alongside vintage-inspired collections in Bergdorf Goodman Magazine's June issue. The fashion story in the magazine will pay tribute to the history of American style from the start of the 20th century, Cadillac said in a statement today.
Bergdorf Goodman Magazine, which approached Cadillac about the photo shoot, said it is the first time the magazine has had a nonfashion partner in a fashion story.
Cadillac has worked with the Bergdorf Goodman organization in the past, most recently sponsoring the premiere of the documentary "Scatter My Ashes at Bergdorf's" at last year's Fashion Week, a Cadillac spokeswoman said.
"Cadillac is elevating and expanding the brand, launching the next phase of a long-term mission to reclaim our place within the highest levels of the global luxury market," Cadillac spokeswoman Jordana Strosberg wrote in an e-mail. "Bergdorf Goodman was a natural fit because fashion and design are territories that easily mesh with Cadillac's art and science philosophy."
Cadillac vehicles, including the 1912 Model 30, 1953 Le Mans and 2011 Ciel concept, will appear in the story alongside vintage-inspired designer collections.
Photographer Arnaud Pyvka used pieces by designers, including Michael Kors, Oscar de la Renta and Marc Jacobs.
The automotive-inspired story was photographed at historic General Motors locations around Detroit, including at GM's Design Studio and climatic wind tunnel in the carmaker's Technical Center, and at the GM Heritage Center.
The 24-page editorial spread will appear on the cover and inside of the June issue, available this week in stores and shortly after in homes.
"Cadillac is a perfect partner for Bergdorf Goodman -- both are iconic American companies that represent luxury and American heritage," Mallory Andrews, senior vice president of sales promotion, marketing and public relations at Bergdorf Goodman, said in the statement.
Cadillac announced last week that the 2013 XTS sedan's interior was influenced by fashion and home furnishings.
The automotive designers studied how the fashion industry picks leathers for shoes and handbags to help design the XTS' interior. The cut-and-sew treatment of the XTS' leather interior was based on elements of fashion and meant to be an extension of the products the luxury consumer already uses.
"As automotive designers we can draw parallels, especially from luxury fashion, in the way materials like leather are selected and treated," Erin Crossley, a design manager who helped with the XTS' interior, said in a statement. "We applied small details, such as stitching touches, from fashion to deliver a refined interior with finishes that a customer can appreciate for its attention to detail."
The XTS went on sale in spring 2012 and Cadillac sold 10,021 through April 2013. Cadillac's total U.S. sales through April have risen to 55,942 -- up 37 percent from the same four months of 2012.
Bergdorf Goodman, a unit of luxury retailer Neiman Marcus Inc., has been in business for more than 100 years. Its high-fashion store is located at Fifth Avenue and 58th Street in New York, which is the location of the former Cornelius Vanderbilt II mansion. It includes nine floors of men and women's designer collections, restaurants, decorative home wear, bridal services and a salon.
Bergdorf Goodman Magazine comes out quarterly, and a yearlong subscription costs $50.
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