Bugbee's new title is head of new markets for Europe. In a phone interview last week, Bugbee said his territory extends from North Central Europe -- excluding Russia -- through the Middle East and North Africa.
Bugbee also reported to Robinson, but for the past few years Bugbee has been the most visible spokesman for the U.S. captive.
On Bugbee's watch, BMW Group Financial Services aggressively pursued high-tech tools such as paperless e-contracting and the use of mobile devices like iPads in dealerships to perform tasks such as processing lease returns. The captive also added a menu of BMW-branded F&I products.
In an interview last month Bugbee said that in addition to greater efficiency, the high-tech tools have a positive effect on dealer and customer satisfaction.
Steve Swecker, 54, was appointed Alphera president, also effective June 1. He was general manager of sales analytics for BMW Group Financial Services. He joined the company in 1995.
Michael van Bemmel, 51, was appointed general manager of sales analytics, effective July 1.