DETROIT -- Joe Hinrichs, Ford Motor Co.'s president of the Americas, won't say directly how the company plans to fix its troubled MyFord Touch control system, which has hurt Ford's ratings in quality surveys. But here's a hint: knobs.
MyFord Touch includes hardware on the center stack and instrument panel and controls on the steering wheel, plus software that ties to Ford's Sync voice-activated controls. "There are improvements in many areas that we're working through," Hinrichs said. The latest MyFord Touch system, on Ford's F-series pickups, has more redundant knobs than earlier versions.
Hinrichs said consumer feedback has varied widely by generation.
While older buyers are used to "knowing where that knob is," he said his teenage daughters are so accustomed to swiping a touch screen that they are perplexed by doing anything else, asking, "Why would you put knobs in?"
Said Hinrichs: "We've got to bridge that gap with a combination of the best of both."