SHANGHAI -- Volvo isn't going to develop a sedan to challenge the BMW 7 series, the Mercedes-Benz S class or the Audi A8.
Certainly not now, and maybe not ever.
In a Saturday interview at the Shanghai auto show. Volvo CEO Hakan Samuelsson told Automotive News China that such a flagship doesn't fit Volvo's "green image" and is not, in fact, the sort of vehicle that Volvo customers would even consider.
"We don't have any ambitions to go into a segment where we would compete with vehicles that have V8 or V12 engines," Samuelsson said. "We don't believe it would fit our brand image."
Talk of a Volvo luxury flagship first surfaced in 2010 after Zhejiang Geely Holding Group Co. purchased the Swedish automaker from Ford Motor Co. for $1.5 billion (9.3 billion yuan).
Geely Chairman Li Shu Fu subsequently suggested that Volvo should compete directly with BMW, Mercedes and Audi.
But Volvo's CEO at the time, Stefan Jacoby, asserted that a luxury sedan wouldn't fit Volvo's image. Jacoby stepped down last year after suffering a stroke. But his successor shows no desire to convert Volvo into a wannabe German luxury brand.