LOS ANGELES -- Kia Motors America’s March sales tumbled 15 percent from the all-time monthly sales record set in March 2012, the company said today.
Kia sales fell to 49,125, from 57,505 in March 2012. Sales also fell in February; it was the first time since mid-2009 that Kia sales have fallen for two consecutive months.
Sales fell for every nameplate in Kia’s lineup.
The company offered little analysis of the two-month skid, issuing only a brief statement and declining to answer questions. The statement noted that the company’s first-quarter results were the second-best in the company’s history.
Kia’s first-quarter sales fell 8 percent, while the industry grew 6 percent. Kia’s 15 percent drop in March contrasted with the industry’s 3 percent rise.
Sales of the Forte compact fell 29 percent, and the brand’s top seller, the Optima, dropped 4 percent. The redesigned 2014 Forte arrives this month.
Another 2,000 units disappeared because Kia discontinued the Sedona minivan, which was in Kia’s lineup last March.
But new and redesigned models are on the way. A redesigned Forte sedan arrives this month, followed by coupe and hatchback versions in the second half. A new Cadenza large sedan hits showrooms this spring, and the redesigned Soul subcompact goes on sale in the fall.