LOS ANGELES -- Boosted by strong Accord sales and new Acura products, American Honda's March sales of 136,038 units rose 7 percent over last March's numbers.
Sales at Honda Division rose 5 percent, and volume surged 26 percent at Acura.
Although sales of Accord -- 36,504 -- trailed those of the Altima and Camry last month, Honda said the Accord was the best-selling car on a retail basis. Accord sales were up 36 percent.
With all but a few units of the old 2012 model gone, the Civic compact no longer carries big incentives. Sales of the revamped 2013 model were down 2 percent at 27,665.
Sales of the Pilot crossover surged 11 percent, but Honda's other volume light-truck models fell; the CR-V was off 13 percent, while the Odyssey was off 2 percent.
"Our core models -- Civic, Accord, CR-V and Odyssey -- continue to lead the industry where it counts, in retail sales," John Mendel, American Honda executive vice president of sales, said in a statement. "It's particularly rewarding to see Accord and Civic winning new customers against a headwind of competitor incentives and value-reducing fleet sales."
On April 1, the Honda brand launched its Really Big Spring Event, which includes subsidized leases and 0.9 percent financing on most Honda models.
The star of the Acura lineup was the recently redesigned RDX compact crossover, which had a 285 percent gain to 3,875 units, making it Acura's volume leader for the month. The MDX mid-sized crossover, traditionally the volume leader, is heading into sell-down mode as a redesigned model arrives this summer.
The new Acura ILX compact sedan is maintaining momentum, handily outselling the TSX it is designed to replace, though it trailed the larger TL sedan.