Fred Diaz, CEO of Chrysler Group's Ram truck brand, says the 2013 Ram 1500 pickup's Uconnect infotainment system has been well received by buyers because it's not designed with early adopters in mind.
Diaz's approach to making Uconnect, created through a Chrysler-Sprint partnership, was to keep it user-friendly: "They said, 'Fred, we want to bring you over, we want to give you a tutorial. We want to show you how the Uconnect system works.' I said, 'I don't want you to show me how it works. I just want to go in there and play with it and use it myself, and I'll tell you if it's user-friendly."