Infiniti's 2014 Q50 sedan will start at $37,355, including shipping, a $900 reduction from the base price of the 2013 G37 sedan it replaces.
Ben Poore, vice president of Infiniti Americas, revealed the price plan today at the New York auto show. He also said the redesigned sedan will offer "unmatched levels of connectivity and personalization." The car goes on sale this summer.
Infiniti is counting on a list of new technologies to take its volume leader to higher levels. Despite the lower starting price, the Q50 will introduce Infiniti Direct Adaptive Steering, which allows drivers to select the degree of steering stiffness they want, and Active Lane Control, which uses a vehicle camera system to monitor the road and help prevent lane drifting.
The car also features dual touch screens and integrated hands-free phone, entertainment, mapping and smartphone apps.
Infiniti previously said it plans to add both a hybrid powertrain and diesel version of the sedan.
The price for the hybrid version of the Q50, with a 3.5-liter four-cylinder gasoline engine, will start at $48,805, including shipping.
In 2012, 59,844 units of the G were sold, up 3 percent from 2011, while the overall market was up 13 percent.