Rick Case Fiat's top salesman is a 19-year-old from Jamaica.
The finance and insurance manager is a 24-year-old former cashier with no previous dealership experience.
The oldest employee is a 40-year-old service technician.
But the dealership last year was the top-selling Fiat store in its region and No. 4 in the nation, Chrysler Group says. And the local newspaper honored the dealership last year as one of the top places for young professionals to work in the Fort Lauderdale, Fla., area.
Rick Case Fiat in Davie, Fla., is about 20 miles west of Fort Lauderdale. It opened July 1, 2011, and sells about 660 new and used Fiats annually.
The dealership faces challenges: Six other Fiat stores are within 60 miles and its 14 staff members, most of whom have no previous dealership experience, have a heavy workload.
But Rick Case Fiat gets an edge from its youthful and energetic staff, a general manager eager to hire and train staffers from outside automotive retailing, lots of community face time and a love for Fiat cars that makes selling them fun.
The store is part of Rick Case Automotive Group, which ranks No. 21 on the Automotive News list of the top 125 dealership groups in the United States with retail sales of 21,154 new vehicles in 2012.
General Manager Raquel Case, 28, the daughter of Rick and Rita Case who own the group, likes to defy convention.