The firm has had several auto industry clients.
To the Editor:
I couldn't agree more with Keith Crain's forecast of a multibrand retail environment and an anticipated welcoming embrace by consumers ("The brand is king! What's the brand?" March 11).
A lesson learned during my four decades in the allied automotive business was provided by Saab's former headman and my boss at the time at Volvo, Bob Sinclair. He would often speak about "Top's World of Cars," a mythical dealership that sold every brand, every model.
Sinclair knew the customer wants as much choice as possible. Why else would he have chopped the roof off a perfectly good Saab sedan and created an iconic convertible? His "Top's World of Cars" concept is what Keith Crain correctly predicts as the retail environment most likely to succeed in the near future, online sales notwithstanding.
People buy cars from people, not manufacturers. People bring their car problems to people. There are many successful retailers who understand that their name and commitment to their clients is the brand that matters to the paying customer. Thankfully, some automakers understand that and provide retailers with policies to grow both brands in equal measure.