To the Editor:
Regarding "American Honda keeps RPA as creative agency for Honda; Mullen picked for Acura," autonews.com, March 18:
American Honda Motor Co.'s product line has never been better.
It's no wonder it wants to deliver that message to the marketplace in the most effective manner that it can.
Mike Accavitti, chief marketing officer, is a real professional. The combination of his talents and Executive Vice President John Mendel's experience will surely benefit the company.
RPA has been a great part of the Honda success story. I look forward to the next generation of Honda products and the next level of RPA marketing support.