BEND, Ore. -- Mitsubishi executives in the United States and Japan are evaluating plans to bolster the brand's U.S. lineup with new vehicles, including a mid-sized sedan and a crossover or SUV larger than the Outlander compact crossover.
Masatoshi Hasegawa, executive vice president of corporate planning for Mitsubishi Motors North America, says Mitsubishi is considering returning to those segments as part of a long-term U.S. product plan.
"We are looking into a possibility for the [mid-sized sedan] segment, and we may look into maybe a bigger brother to the Outlander," he said.
Mitsubishi also needs a successor to the aging Lancer compact car, Hasegawa said.
Such changes are unlikely before 2015. This year, the company wants a more consistent advertising presence on national TV, and will boost advertising starting April 1. Mitsubishi sales plummeted 27 percent to 57,790 vehicles last year.
A comeback is "not going to happen overnight," Hasegawa said in an interview at a media event here. "We went into a descent, so it's going to take time to get back up again. But I think now we will definitely go into an upward trend."