LOS ANGELES -- Mike Accavitti, the former Chrysler executive who became American Honda's chief marketing officer in 2011, is adding responsibility for several key departments, including product planning.
Accavitti, 54, has been promoted to senior vice president of automobile operations. While continuing to supervise national marketing operations, he will add product planning, logistics, sales and production planning, distribution, quality assurance, company vehicle administration and market research.
His ascension and new duties should give American Honda more say in the parent company's product planning process. Although Honda's U.S. engineering team is heavily involved in many products sold in North America, decisions on global platforms often are deferred to Japan.
The volume-leading Accord, Civic, Odyssey and CR-V have been redesigned in the last two years, so r&d work on the next generation is just beginning.
The pairing of Accavitti with John Mendel, executive vice president of sales, mirrors the successful structure Honda used last decade, when sales boss Dick Colliver and product chief Tom Elliott operated as a two-man team.
The change takes effect April 1.