Captive finance companies, auto auctions, third-party Web sites and others unleashed a proliferation of mobile apps and products aimed at remarketers during the National Automobile Dealers Association convention in Orlando last month.
The idea was to show dealers how electronic digitalization can streamline the buying, selling and managing of their used-vehicle inventory and give them on-the-go access using smartphones and tablets.
"Of the 5.7 million visits we have per month, about 900,000 are mobile," Joe George, Manheim senior vice president of product development, said of the auction company's online sales channels. "That's growing at a triple-digit rate year over year."
Manheim, which has sold about 4 million vehicles through the Internet since 1999, demonstrated several new apps at the convention. Simulcast on the mobile app, for example, enables dealers to participate in Manheim traditional physical auctions when they're not in the lane or at their desktop. The mobile app puts bidding and buying in the palms of dealers' hands from their iPhones and iPads.