With the proliferation of social media, the resurgence of advertising on network TV and the challenge of traditional print campaigns, automotive marketing is ever changing.
Four influential automotive marketers will speak on those topics May 14 at the Automotive News Marketing Seminar at the Westin Bonaventure Hotel in Los Angeles.
"Finding the Magic in Marketing's New Mix" is the theme of this year's event.
The panel discussion includes top marketers in the industry:
- Olivier Francois, Chrysler Group's chief marketing officer
- David Mondragon, general marketing manager for Ford and Lincoln
- Jack Hollis, vice president for marketing at Toyota Motor Sales U.S.A.
- Steve Shannon, vice president of marketing at Hyundai Motor America
The Los Angeles event attracts more than 1,100 members of the West Coast marketing community.
Admission is $245, or $2,100 for a table of 10.
The networking reception starts at 11 a.m. and lunch begins promptly at noon.