Ernie Boch, newspaperman? Well, the flamboyant New England car dealer and Subaru distributor has done stranger things.
Boch and a partner are making a play for The Boston Globe, which the New York Times Co. is looking to sell. Boch said talks are in a preliminary stage.
"I'm just interested in investigating," said Boch, 55, who has hosted TV horror flicks in ghoulish get-up and has opened for blues great B.B. King with his rock band, Ernie and the Automatics.
Boch is joining forces with Bruce Mittman, CEO of marketing agency Mittcom and a partner of Community Broadcasters in Watertown, N.Y.
The Times' parent bought The Globe for $1.1 billion in 1993. Now it's worth just $150 million to $175 million, according to a Times report.
"Over the last few years, it's lost its way," said Boch of the 141-year-old newspaper. "I feel I have the recipe to bring something to the table."
He added: "A lot of people say print is dead, but I don't believe that. That's not the only part of The Globe. There's an online presence."
Boch owns Subaru of New England and Boch Automotive Dealerships, which has Toyota, Scion, Honda, Ferrari and Maserati stores in New England.