LOS ANGELES -- Auto advertisers were back in force in the 2013 Super Bowl with commercials that were funny and touching -- with a few that just fell flat.
Auto advertisers hit it big in Super Bowl; Chrysler stands out
Social media promotions ahead of the game played a bigger role than ever this year as automakers sought to maximize the bang for their Super Bowl buck. Some of the game's commercials were released up to a week ago to build buzz and get eyeballs on YouTube and Facebook.
Chrysler stood out -- yet again -- despite not running with the pack online in the week leading up to the Super Bowl.
But their two ads weren't the only standouts. Here's a look at the automotive winners and losers who played in advertising's biggest game.
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