DETROIT -- It's a fair bet that every designer at General Motors wants to work on the iconic Chevrolet Corvette.
So when work began on a seventh-generation Corvette, GM design boss Ed Welburn gave everybody a shot. All of the designers at GM's studios around the globe were invited to submit sketches.
He received responses mostly from exterior designers, but interior designers sent their sketches as well.
Lots of sketches. 300 in total.
Welburn and his colleagues are confident that the latest Corvette is the best car they could have made. So much so, that they were willing to show the designs they considered, and passed over.
After the car's unveiling, GM invited reporters and the rest of the crowd in attendance to meet with the specialists behind the car. There were folks explaining its frame, its engine, its light-weight roof and hood made of carbon-fiber material and so on.