DETROIT -- Cadillac wants buyers to see the brand in the same light as juggernaut German luxury automakers such as Mercedes-Benz and Audi. At the auto show here next week, they will.
For the first time in many years, Cadillac's stand at its hometown show will be separate from its General Motors sibling brands, Buick, GMC and Chevrolet.
Cadillac will occupy real estate in Cobo Center's affluent enclave. Neighbors will include Mercedes, Jaguar-Land Rover, Ferrari and Audi. It's a brisk five-minute walk to get to GM's other brands.
Cadillac has long wanted stand-alone billing in the mix with its luxury rivals, but Detroit show logistics have prevented its relocation. Making the move this year is well-timed and is thick with symbolism.