Car sales rose 18 percent in 2012, twice the gain of light trucks.
But trucks are where the money is.
Toyota Motor Corp. can feel good about the 73 percent rise in Prius sales, but good feelings don't pay the dividends. Nor do profits (if any) on imported Priuses in the United States.
If you want to talk dollars in the bank, you're talking trucks. And there, Toyota has a valid reason to feel good.
Sales of the full-sized Toyota Tundra pickup -- made in the United States and therefore much less exposed to dollar-yen swings -- jumped 23 percent in 2012. Its share of the pickup segment, including both full-sized and compacts, rose 0.7 point to 5.3 percent.
Sales of Chrysler Group's Ram pickup rose at a slightly slower pace, 20 percent, but from a larger base. The Ram's pickup market share climbed 1.7 points to 15.4 percent. That's huge.
The other big pickup gainer was Ford Motor Co.'s F series, up 10 percent, which added 1.2 points of share, to 33.9 percent. Cha-ching.
In contrast, the aging Chevrolet Silverado lost 1.2 points of share, to 22.0 percent.
Sales grew faster in the much more crowded premium and compact crossover segments.
Nineteen compact crossovers (and two discontinued models) vied for sales of nearly 1.7 million units, up 17 percent. Excluding the discontinued nameplates, only three had lower sales, with the Kia Sportage turning in the worst performance.