LOS ANGELES -- More than 20 years after its world debut as an almost exclusively American brand, Lexus has expanded into 86 countries.
Lexus took the U.S. luxury market by storm, and the United States remains its largest market by far. So where is the biggest growth potential for Toyota's luxury brand? China? Japan? Russia? Brazil?
In raw volume terms, none of the above, Lexus global product marketing chief Mark Templin said in an interview.
The biggest opportunity remains the United States. He said Lexus has regained its footing after the unintended acceleration and tsunami crises that last year cost the brand the U.S. luxury sales title it held for 11 straight years.
"China will be enormous, and India and Brazil are growing like crazy," Templin said. "But they're not comparable to the U.S. types of numbers."